I help businesses learn and apply an optimization methodology that’s generated triple-digit gains in conversions, revenue and profits. Since 2008, I’ve taught thousands of marketers these strategies in live and virtual events, public speaking and consulting engagements, and direct mentoring.
My affinity for training and personal development has fueled 400+ articles, keynotes, workshops, webinars and podcasts, with an emphasis on content and digital marketing, conversion optimization, omnichannel sales growth, testing strategies and analytics.
